Recode is reporting that brands including Chanel, Givenchy, and the Oscar-winning film crew behind The Martian have been launching new products featuring the makeup brand glam makeup.
The new products feature lipsticks that feature a glamorous glow and other lip looks inspired by glam.
The new products, which will be launching in the U.S. in the next few weeks, are being launched through Chanel’s online store and at the Givenchy flagship store in New York City.
The Chanel products, like the lipsticks, are made in China and are being marketed by the brand’s marketing agency, Chanel Design, for $30 to $45 each.
Chanel has previously launched beauty products inspired by the sci-fi blockbuster, Interstellar.
Glam is a trend that dates back to the late ’70s and ’80s.
When it comes to the current makeup trend, a few of the top names in the industry have gone into the business of glam makeup with a focus on high-end products and a lot of hype around glam makeup itself.
“Glam has really captured the imagination of the beauty community for a long time, and now we’re seeing it in a way that is very unique,” Sarah Lacey, senior beauty editor at The Cut, told Recode.
“Glam makeup is so unique in the world of beauty and it’s so rich and so vibrant and it can have a deep and rich impact on your skin.
It’s so beautiful, it’s a beautiful thing.
And there’s so much to love about it, it really can’t be replicated anywhere else.”
Lacey also noted that glam makeup is an easy way to get a more sophisticated look.
“I think glam makeup was the one product where you could just make a few shades of the exact same product, and you could wear it to work and it would look absolutely gorgeous,” she said.
“But then, after you did that, you were like, Oh my gosh, I want to try the other one.”
The beauty industry has been experiencing a rapid growth in the past few years, and many brands are now focusing on glam makeup for their own brands.
“It’s really a perfect fit,” said Lacey.
“For Chanel to take a stab at this in a unique way, the brand and the marketing team are able to be creative and do a lot with this.
It’s such a natural fit for the brand, it has such a great appeal, and Chanel is able to take that on, so it’s really very exciting.”
The products in the new Chanel line will be available starting in the fourth quarter of this year, according to Lacey’s sources.